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#10Facebook Knows Too Much About Its Users

Facebook knows us better than the closest people to us, such as a parent, a friend, or a spouse.

A study showed that with only a few hundred interactions, a computer-based algorithm can portray an individual’s preferences with extreme accuracy, sometimes even more accurately than the individuals themselves.

The incredible amounts of data generated by our interactions within the platform—but also outisde of it, through websites or third-party apps using Facebook—reveal our most intimate tastes and behaviour to the platform.

Every click, every move, every conversation, every fraction of a second we pause the scrolling to glance at an eye-catching photo or a provocative advertisement, is scrutinized, stored and processed by the platform, which in turn builds very, very detailed profiles about each user.